WARRINGTON WOLVES KIT LAUNCH
What we did
Creative Concepts, Branding, Art Direction, Tone of Voice, Marketing Materials, Social Media Templates
Case Study: Reviving Nostalgia - A Retro Triumph for Warrington Wolves' Third Kit
Challenge
Our mission was to market the new Warrington Wolves third kit, a design paying homage to their beloved 1992 retro shirt, cherished by their loyal fan base. We aimed to create a concept that would resonate with both die-hard supporters and attract new enthusiasts.
Approach
Drawing inspiration from the vibrancy of 1990s pop culture, we embarked on a creative journey that seamlessly blended contemporary design with nostalgic flair. Crafting a captivating retro-themed concept, we celebrated the kit's vibrant colors and embraced the essence of 90's pop culture magazines. Fusing dynamic layouts, bold typography, and striking visuals, we aimed to evoke cherished memories and reignite people’s passion for Warrington Wolves.
Final Creative
Art Directed Photoshoot
Marketing Materials in Print and Digital
Sticker Design to be used across Creative
Inspiration via AI generated 90's style magazine covers
Social Content Posted by Club
Execution
Our compelling marketing campaign honored the team's heritage, sparking excitement among supporters and strengthening their bond with the club. The result was astonishing—sales of the third kit increased by an impressive 50% compared to the previous year.
Results
By tapping into cherished nostalgia, we amplified the buzz around the new kit and garnered overwhelming enthusiasm from fans. Our innovative blend of creativity and cultural references left a lasting impression on the Wire faithful, showcasing the power of thoughtful storytelling and design in sports marketing.
BOOSTED KIT SALES by 50%
