Social Media Systems for Sport
Playbook Studios is a UK sports design studio based in Liverpool, England
We build graphic template systems for clubs, leagues, broadcasters, and sport businesses — designed to make your content team faster, more consistent, and more professional.
Trusted by sport since 2013
Since 2013, Playbook Studios has been the sports design studio behind some of the most recognisable names in sport - TNT Sports, Eurosport, BBC Sport, Liverpool FC, England Lionesses’, the Women's Super League, Saracens, St.Helens Rugby, England and Australia National Cricket teams, and Soccer Aid, alongside clubs, leagues, and organisations at every level of the game.
We’re based in Liverpool, England but work with clients worldwide. If you work in sport, we want to work with you.
How we work
01. Brief
A short call to understand your requirements, your brand, and how your content team operates.
02. Design
We develop initial concepts and refine to final designs. Three rounds of revisions are included as standard.
03. Delivery
A complete, production-ready template system built to your brand guidelines and content formats.
04. Support
We're on hand for the life of your templates. If your team needs anything, just get in touch.
Don’t just take our word for it…
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![Warrington Wolves logo]()
"Playbook produced the creative for our recent kit launch, resulting in a 50% increase in sales compared to the previous season"
Liam Brown.
Marketing Manager, Warrington Wolves -
![Saracens Rugby logo]()
"We loved the creative that Playbook produced, it answered the brief perfectly and has since set the bar for creative work across the company. Couldn’t recommend highly enough!"
Jane Bond.
Head of Marketing, Saracens Rugby -
![Multiple Agency Logo]()
"Always had a lot of fun working with Playbook on a variety of design projects for the ECB. Their speed of work, attention to detail and creative instincts allowed us to quickly produce top quality work in often short timelines."
Will Alvis. ECB Brand Director, Multiple Agency
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![TNT Sports logo]()
"We’ve worked with Dave since 2016 and they’ve been by far the best graphic design agency we’ve ever partnered with."
Raj Mangat.
Head of Social, TNT Sports -
![Men in Blazers logo]()
“It’s always a delight to work with Dave and his team. They consistently deliver best-in-class work at reasonable cost. And are always quick to offer creative solutions - even on short timelines.”
Michael Milberger.
VP, Digitial Content - Men in Blazers -
![Soccer Aid logo]()
"We worked with Playbook Studios on some bespoke social assets for our match week content as part of Soccer Aid for UNICEF 2024. They took on the brief at speed, immediately took on board the brand guidelines and delivered a suite of assets that were premium quality and nailed the brief provided to him. I would highly recommend Playbook Studios if you need high quality content delivered at speed."
James Maden, Head of Social Media and Content, Soccer Aid for UNICEF
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![Eurosport logo]()
“Playbook Studios played a hugely important role in bringing Eurosport’s Paris 2024 brand to life on social media. Before the Games, they produced 25 different Photoshop templates, in multiple sizes across all of our various European markets."
Chris Mendes. Head of Social, WBD Sports EMEA
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![The FA logo]()
“Not only has Playbook supplied quality work, always on time, but Dave is also just a brilliant creative to engage with - I've been fortunate enough to have endless calls bringing ideas to life through his unique skillset and perspective on design. Regardless of the time of day, Dave makes time and always adds value."
Adam Hulme. Senior Digital Content Manager, The FA
The results speak for themselves…
