TNT SPORTS UK LAUNCH
What we did
Application of New Style Guide, Social Media Templates, Bespoke Graphics Style Setters, Art Direction, Tone of Voice
Case Study: Transforming BT Sport to TNT Sports - A Seamless Visual Journey
Client: BT Sport (Now TNT Sports)
Partnership Commencement: Since 2016
Challenge
When BT Sport announced their transition to TNT Sports, we were entrusted with the significant task of redesigning their extensive library of social graphic templates. Our goal was to reimagine their existing templates (many of which we’d designed previously) with the new TNT Sports branding. Ensuring optimal usability for the social producers at TNT, who would be tasked with working with the templates, was essential.
Approach
Collaborating with Dixon Baxi, who supplied the brand guidelines, we focused on typography, colors, and key brand elements to breathe new life into our seven-year portfolio of social graphics. Taking special care with the social templates, we created a vast deck of social assets tailored to excel on the unique platform of social media.
Execution
We meticulously crafted social assets for a diverse range of sports, including Football, UFC, Rugby, WWE, and MotoGP. With an in-house social team in mind, we ensured user-friendly designs that seamlessly catered to a dynamic, live sports environment.
Results
Our revamped deck of social assets not only aligned seamlessly with the TNT Sports branding but also maintained brand synergy across digital and linear channels. Regardless of subscribers' viewing devices, the visual experience remained consistent and captivating.
“We’ve worked with Playbook since 2016 and they’ve been by far the best graphic design agency we’ve ever partnered with.From creating and developing the identity across all of BT Sport’s social media channels from Twitter and YouTube to Facebook and Instagram - producing bespoke, social-first graphics, templates and illustrations that are made for social and help sell our portfolio of events and rights across the channel (including PPV).playbook have also been integral in building the identity from BT Sport to TNT Sports - marking a new era in sports broadcasting in the UK and Republic of Ireland - and are an absolute delight to work with, from their professionalism and quality of output to being on call whenever the project needs!”Raj Mangat. Head of Social, TNT Sports
