SOCIAL MEDIA TEMPLATES

What we did
Application of New Style Guides, Social Media Templates, Style Setters, Art Direction, Tone of Voice

Case Study: Enhancing Social Media Engagement for Sports Organizations with Dynamic Photoshop Templates

Client: Various

Challenge

In the fast-paced world of sports, social media engagement plays a crucial role in connecting teams, athletes, and sports organizations with their loyal fans. However, creating visually appealing and timely graphics during live events can be challenging and time-consuming for sports organisations. We identified this as a pain point for clients and aimed to provide a solution that would streamline the process of generating captivating social media content during games, matches, and other important events.

Approach

We carefully crafted dynamic Photoshop templates that were designed explicitly for sports organisations. All of our templates are created with the end user in mind, ensuring they are quick and easy to use, even by non-designers who find themselves in the midst of live sporting action. Once our clients have a range of templates at their disposal, it enables them to seamlessly create engaging graphics for various social media posts, including team news, goal alerts, final scores, injury updates, substitutions, breaking news, announcements, statements, birthdays, landmarks, milestones, and more.

Execution

To meet the diverse needs of our clients, we collaborate closely with industry experts and creative professionals, garnering insights and feedback to refine their templated designs. We ensure factors such as fonts, colors, and layout styles are aligned with the brand identities of their organisation. Rigorous testing and iterations are performed to guarantee that the templates function flawlessly, allowing clients to effortlessly customize and deploy the graphics during live sporting events. We also provide video tutorials on request.

Results

The implementation of our Photoshop templates has revolutionised social media for our clients. Our templates allow teams to promptly share real-time updates, celebrate milestones, and engage fans throughout games and events and every template is bespoke to suit the clients needs. As a result, our clients have witnessed a significant increase in social media reach, interactions, and follower engagement.

Our templates have proven so popular, that we now offer template packs as a service. To find out more, click the button below.

Order templates here

“We’ve worked with Playbook since 2016 and they’ve been by far the best graphic design agency we’ve ever partnered with.

From creating and developing the identity across all of BT Sport’s social media channels from Twitter and YouTube to Facebook and Instagram - producing bespoke, social-first graphics, templates and illustrations that are made for social and help sell our portfolio of events and rights across the channel (including PPV).

playbook have also been integral in building the identity from BT Sport to TNT Sports - marking a new era in sports broadcasting in the UK and Republic of Ireland - and are an absolute delight to work with, from their professionalism and quality of output to being on call whenever the project needs!”

Raj Mangat. Head of Social, TNT Sports