SARACENS “THE SHOWDOWN 3” CAMPAIGN
What we did
Concept Creation, Graphic Design, Illustration, Art Direction, Tone of Voice, Print/Digital Marketing Materials.
Case Study: Unleashing the Spirit of "The Showdown 3" - A Dynamic Journey
Client: Saracens Rugby Club
Challenge
Our task was to develop a creative concept that would ignite excitement and generate buzz among Saracens' loyal fan base, as well as casual followers of the club. It was essential to capture the spirit of "The Showdown 3," emphasizing its unique appeal as a vibrant, family-oriented event.
Approach
Inspired by the competitive essence of rugby and the thrilling nature of "The Showdown 3," we proposed a visually engaging style, featuring key players' photographs in front of an illustrated Tottenham Stadium that featured exciting illustrations bursting from the roof. This aimed to empasise what a fun filled, action packed event it is.
Execution
We infused the campaign's visual elements into various promotional materials, including posters, social media graphics, merchandise, and event programmes. The dynamic style conveyed a sense of exhilaration and celebration, encouraging supporters to be part of the thrilling spectacle.
Results
The marketing campaign resonated strongly with Saracens' passionate supporters, drawing record numbers of attendees to "The Showdown 3."
The engaging visuals and fun-filled vibe generated significant excitement on social media, fostering a sense of community and anticipation among fans. The campaign's impact solidified "The Showdown 3" as an unmissable highlight on the rugby calendar, setting a new standard for promoting rugby events.
Final ticket sales for “The Showdown 3” were 55,109 – Saracens biggest event ever at the Tottenham Stadium
