LIVERPOOL FC RETAIL DESIGN
What we did
Creative Concepts, Illustration, Graphic Design, Retail Design.
Case Study: Elevating the LFC Retail Experience with Player-Driven Creativity
Client: Liverpool FC Retail
Partnership Commencement: Early 2022
Challenge
As a trusted partner, Liverpool FC Retail sought to enhance their retail merchandise’s appeal, both online and in-store, by infusing creativity into product visuals and packaging designs. Adhering to brand guidelines and the usual constraints of retail merchandise posed a creative challenge.
Solution
Leveraging our expertise as fans of the club for over 30 years, we embarked on a journey to produce player-driven content that would resonate deeply with supporters. Our goal was to strike a harmonious balance between creativity and brand consistency, ensuring every design choice captured the essence of Liverpool FC.
Execution
Throughout our ongoing collaboration, we've achieved remarkable milestones. The packaging design for a Steven Gerrard signed Istanbul boxed shirt became a standout product, showcasing our ability to marry creativity with the team's heritage. Moreover, captivating player illustrations featured across a diverse range of official merchandise, appealing to LFC’s vast worldwide audience.
Results
Our skillfully crafted player-driven content has forged an emotional connection with supporters, elevating the LFC Retail experience to new heights. Embracing creativity within the confines of retail constraints, our collaboration has left a lasting impression on fans and solidified Liverpool FC Retail's commitment to delivering merchandise that fans actually want to buy.
